Facebook timeline for brand pages has been in place for a few weeks now, and some fantastically designed pages have been taking advantage of the new features.
We have already covered the importance of a great ‘cover photo' in a previous blog post (found here), but another feature that can make your page more aesthetically pleasing and also tie in line with your brands colours and style is to customise your tabs. The tabs are much more visible to a user located at the top of your page with a larger image size dedicated to them.
Facebook allows you to have 4 visible tabs when you land on your page,. These tabs will always include the photos tab.(The photos tab can not be re-positioned, or its cover image edited).
For a user to view the rest of your tabs (maximum of 12) they would click the arrow next to them.
The new tab sizes are 111px by 74px as opposed to the old 16px by 16px.
Facebook allows you to have up to four visible tabs once you land on a page and displays the rest of them once a user clicks on the arrow next to them.
The about section will cover the area if you decide to only display 2-3 tab images.
Creating your own graphics:
You can create your own graphics for any tab apart from the standard facebook apps such as photos, notes, events etc.
Your tabs could look something similar to what the designers at Fanta have implemented. Keeping in with the brand colours, and products they offer.
To edit the graphics hover over the image you wish to change and then click on the he pencil icon and then click 'edit setting's so get directed to this menu:
Upload your image and change the custom tab name to match and entice your viewers to click on it.
And that’s it. A really simple way to make your brand page stand-out, fit in with your brand and entice users to use your Apps.
Now it’s your turn, let us know how you get on with updating your Facebook Timeline page and ask any questions you have in the comment box below.
The socialjamm team.