A custom twitter background allows you to:
1. Stand out from the crowd:
A custom Twitter design separates you from every other standard twitter background.
2. Strengthen your brand:
It can tie in with and strengthen your brand, as long as you use the same brand colours and logo. This means that viewers will find it instantly recognisable with your other branded marketing materials.
3. Add more contact information:
You can take advantage of the extra space available to you to include contact information which you couldn’t fit into the 160 characters twitter limits you to in your bio. (see this post to optimise your bio http://socialjamm.blogspot.co.uk/2012/02/how-to-optimise-your-twitter-bio-to.html)
4.Market Social Media and Blogs:
You can also use the space to market your other social media channels such as linkedin / Facebook / Youtube / Pinterest or your Blog if you have one, driving more traffic to those sites too.
5.Promote a Special offer:
The space can also be used to promote a specific offer that you are offering, a good call to action can entice people to buy your products or visit certain websites etc
6.Show off Your Personality:
Using images is one of the best ways to convey your personality, and this is an opportunity to let your personality to shine through.
The following 2 profiles have been designed by myself for my own profile @tim_eem and @socialjamm:
We will show you how to design a custom twitter brackground in our next post. So take these reasons and brainstorm what you would like to include on yours!
The socialjamm team.