Wednesday, 29 February 2012

The LinkedIn ‘follow company' button... what does it mean for your company and how can you optimise your company profile page.

Linkedin has followed suit and joined social network giants Facebook and twitter by finally designing a ‘follow company’ button.

A LinkedIn rep says the new button “marks the first phase of LinkedIn’s follower ecosystem strategy that will unfold over the coming weeks,” though she did not offer any further details. Internal research shows that 70% of LinkedIn’s members follow or would follow a company on LinkedIn and 60% expect industry insights as well as news from the companies that they follow.

The button is similar to facebook ‘like’ button with users receiving automatic updates from companies in their feeds once they ‘follow’ your company.

This is exciting news for your brand giving you a more prominent and recognised stream to update users of any exciting news you would like to share about your company or the industry you are in on LinkedIn.

Your company profile:

The arrival of this button also means that if you choose to implement this feature on your website, Blog etc that you must ensure that your company profile is looking sharp, optimised and up-to-date, otherwise you risk being un-followed and lose out on potential business.

You should ensure that you fill out the following pages:


This should give the user a general overview of your company, it could also include an offer that you are currently promoting. This is also a place where a user will see your latest update, so again ensure that the content is relevant to your audience.


This page should sell your services using the text boxes and the banner options. The banners allow you to upload 3 images that highlight current offers and your services in a graphic format. They are clickable so I prefer to use them to show a current offer that we are running with a direct link to a landing page on my website.

Information you share:

If people visit your page and see that you are not sharing anything of relevance or up-to-date industry knowledge they will fast become dis-engaged and unfollow.

*Linkedin recently cancelled the ‘automatically post from twitter’ service, because users found that their feeds where being bombarded and over run by people maliciously spamming and posting and exhausting amount of updates, so bare that in mind and only share information that is relevant or worth sharing with your audience.

So make sure you keep on top your Linkedin company profile and start thinking about what you can share with your audience, add the button to your Website and Blog to gain as many relevant followers as possible to increase your companies following and awareness.

The socialjamm team.

Tuesday, 7 February 2012

How to optimise your twitter bio to gain more followers and rank higher in searches

Your twitter bio, background and photograph/icon are the only elements that remain consistent throughout your page. Your bio is basically the place to tell the twitter-world what you tweet about. 90% of the time it is the first thing that people will read in search results and when visiting your page, so it is important to optimise it to display the correct information about yourself or your brand to help make your page easily searchable to potential followers.

Twitter limits your bio to 160 characters. This means that you have to be quite savvy to get the most out of this space to gain the maximum amount of followers. The following key factors will tell you what information you should include in your bio. This will then be followed by the most efficient methods of how best to compact and optimise this information into the 160 character limit.

Key factors for your twitter bio:

The key factors for your twitter bio are information to let a user know what you will be tweeting about,who you are and optional links to relevant content.

What do you specialise in:

The reason people use twitter is to share and gain knowledge via tweets, so it is advantage and in your best interest to share what you specialise. this will allow the user to see if the information that you will share will be of any use to them.

Your personality:

In general people like to know who the person who is behind the tweets after all twitter is a social network. A little bit of information about your personal interests can help you gain followers and humanise your page, but beware it can also alienate your audience for example, posting that you are an avid Manchester United Fan could turn avid Liverpool FC fans away from following you, unless of course you are tweeting about Manchester United. Instead I would recommend that you post that you are an avid Football fan as this shows your interest in football in a more general sense.

Websites / Blogs / Social Media Links:

This is a great place to promote and advertise websites, blogs and social media links (yours or other peoples) that provide similar information to what knowledge you will be sharing as it is constantly displayed on your page.

Optimising your bio:

OK, so now you know what information you need in your bio how do you go about optimising it?

As I mentioned earlier you are only limited to 160 characters so the main aim is to get as much relevant (and I stress the word ‘relevant’) into your bio to gain the right followers. The best route to take is to use key-words, this keeps it simple and efficient for a user to read to make the decision to to follow you or not. IT also makes it easier for searches to pick up these words and display your page against them in twiters/google/bings search results.

Now I’m not saying to write a short list of key words along with with a website address for your bio, this just looks spammy, unprofessional and impersonal. E.g.

SEO, web design, graphics, marketing.

Would you be interested in following a page with this as its bio?

The best way to do this is to add your key words into a sentence, making it look a lot more human and personal e.g.

Champion of marketing, design and interested in all things web. Avid Football Fan and co-writer of – for up to date marketing tips

This gives the user relevant information about what you do, contains key-words for searches, gives a hint of a personal interest and includes a link to your website.

Try these other tips:

*Remember, although people can’t see you treat your bio as your introduction to the world. Only post here what you would like others to know in real life, some things to avoid:

  • Vulgar or offensive language.
  • Links to inappropriate pages.


Remember to spell everything correctly! Nothing screams unprofessional more than a spelling mistake!

Following these steps will help you gain more followers and rank higher in search engines. We hope you have found this information interesting.

Now go and update that bio!

The socialjamm team.
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